‘Things I have learnt in my life so far’ book

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Photographs from Stefan Sagmeister’s book ‘Things I Have Learnt in My Life So Far’, my favourite work of Sagmeister.


Post-tutorial notes (Final Minor Project)

To-do list until the deadline (I can’t believe I’m finally there):

  • decide on the typeface I’m using for the reference to time
  • I’m going for the last experiment (image below) I’ve done for the reference to time, it seems the best one, the black background behind the time numbers reference to the old rotating boards and suit to the overall literal/poetic sense – overall, the design looks sophisticated and it has the character I wanted to give it

  • decide which billboards I’m using for the rotating lightboxes ( which I will create in After Effects) and which ones for the usual stable ones – try out different phrases on each ones – Am I relate the phrases with the places or make it completely ambiguous?
  • decide if I will propose it for only the Maidstone town so that the viewer sees all the phrases around the town and links them between them or both London and Maidstone? Or just London? The pictures I took from London’s underground look better places to apply the text than Maidstone – anyhow choose the best images
  • Printing – which ones am I printing? Sizes?

Legibility experiments

Bruno Maag also talks about how illegible is Helvetica for dyslexic people because all the characters of the font are identical and can’t be distinguished by a dyslexic person. I tested this:




It seems that the shapes of Helvetica’s characters become an ambiguous while Ubuntu’s characters are still visible and you can tell what the word is

Experimenting with fonts-Ubuntu

 For these really rough ideas I used some of the special characters, which I find really interesting. I was trying to create some abstract images. In the last image I included the code of the character to make it more ambiguous.

These are the initials of the Dalton Maag consultancy