Future of the poster

V&A was organising a conference/symposium about the future of the poster on the 1st of March. In addition to the conference, the V&A asked from RCA Communication students to respond to the theme and present some work in the evening. A week before the event we had a workshop, starting with a discussion about the future of the poster/what the poster is. People talked about the poster being something static, something you pass by but the information stay with you, something that has an expiry date, something you throw away, something that is in the street.

After the discussion we were encouraged to respond to this whole idea of the ‘future’ of the poster. It didn’t have to invent the future poster, we could also comment on it. We had to show our response to the brief through the design of the poster that would actually promote the event!

My response came after thinking about the debates during the discussion going on about if the poster will be a moving one or not, I was thinking how it is now, and if it’s gonna be a moving one, what’s the poster after the moving one. But should it move? The poster has to be static. My response was quiet simple and can be seen here: http://savzen.tumblr.com/post/43654954540/from-todays-workshop-for-v-as-symposium-future.

Later at the presentation, they liked what they’ve seen and the whole interaction, especially the end of it, with only the word ‘poster’ on it. I was encouraged to develop it further and after some chats about it, the idea of a tiled poster came up, tearing pages and revealing the words future, present and past.

After going through hundreds of fonts ( I ended up with Avenir), and making a decision to stay simple (as usual) and use coloured paper, I made an A4 mock up to see how it looks (the final would be A0)

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The words appearing make a very interesting visual and also the tiles work better as the whole poster is interactive and not just a part of it as it was for the initial idea. I wasn’t sure about the colours but later on I realised that colours would help users to form the words and read them. Also being just type on white background the whole thing would be about the text and it wouldn’t look like a poster.

I liked the idea of the tiled poster pointing out properties of the poster like: being static, giving you something, something you throw away (the tiles could be thrown on the floor). Although, the A0 poster would be made up with A4 tiles, the A4 size is not a poster size. How to make that relate to the poster again? After some chatting about it again, the idea of putting dates on them came up. So the layers with ‘the future of the poster’ would have the next day’s date of the event written on it, the ‘present of the poster’ would have the event’s day date written and the ‘past of the future’ would have  the previous date of the event on it – so it can comment again on the expiry of the poster. I didn’t do it in the end as it already gave too many messages out and I wanted to keep it simple.

So here are some photographs from making the final:

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720 A4 sheets were needed (45 layers of 16 tiles)

And pictures from the event:

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2 thoughts on “Future of the poster

  1. I love how in the end, the sheets of paper still becomes rubbish on the street. Theres almost a sadness about it coming full circle! Its great how the message gets more abstract- walking past that on the street/Tube and seeing the pages lift slightly from the surface, I don’t think I could resist a closer look!

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