Ideas Marathon Day 5-The Hopscotch of Capitalism

Delayed post due to RCA Halloween party (and a horrible hangover)

My presentation for the Playground typology:


Playground. It helps children develop physical coordination, strength, flexibility as well as providing recreation and enjoyment, to explore and to recreate.


For example sandbox, to construct and destroy the world in three dimensions


I started interpreting the playground games different. For example seesaw


could mean this

Or balance

or justice (Dike, Goddess of Justice)

or this


or this

presentation9or the merry-go-round could be associated

with this


the swing


you know when someone is pushing you


it’s like that friend in the government that is ‘pushing’ you to get a higher position, a promotion, without really deserving it


So indeed children learn how the world works through the playground

I created a hopscotch:

photo-6The hopscotch is played by throwing a small stone on one of the numbers, you hop to the stone, you collect it and then you return. But the biggest challenge is your stone to reach the biggest number (number 7)  and hop back.

My hopscotch teaches people about the 7 new social classes of the Great Britain, as resulted from The Great British Class Survey by BBC. I asked 1-2 volunteers to play and then I revealed them what they got. They aimed for the biggest number as we everyone in society aims for the highest class. The red colour represents the economic capital each class owns, the yellow the social capital and the blue the cultural capital, according to Pierre Bourdieu’s theory which BBC’s results are based on.DSC_0259 DSC_0261 DSC_0262 DSC_0263 DSC_0264




And this is the end of Ideas Marathon!

It was a good warm-up for the second year and I hope I will get as decisive I was the last week. Due to the short timescale of each project I had to be very systematic in order to present something at 4pm every day. Some of them were 6-hour outcomes which is very impressive. It was usually some brainstorming at night, research from morningish until lunchtime and then 2-3 hours producing. It was good to see myself in a position where I was setting deadlines to myself, even if it wasn’t the best idea I had until lunchtime, I had to go with it and make the most of it as I didn’t have much time to test it.

Weekend, a bit of relaxing.


Ideas Marathon day 1 (or zero)

So I signed up for  AcrossRCA for this year too. AcrossRCA is a week of interdisciplinary projects for the whole college. This year I signed up for ‘Ideas Marathon’, which is about representation of spatial concepts through any medium – photography, moving image, performance, dance, food, manifesto, ritual, installation, collage, narrative, poem etc etc. It could be anything.

The first day started with the description of the week and some references which could be found on Ideas Marathon blog and then each one of us talked about 3 images of our work (which we have sent from the night before). All of them had something interesting to present, although two projects I was really impressed by were the ones by Pauline Emond in Printmaking and Scot Kaplan in Sculpture (the AcrossRCA project I signed up this year has representation of 9 departments of the school).

Pauline brought to the session a ‘lamp stone’, which was basically a lamp made of stone, an intuitive action after looking at the lamp of her room for long time. The stone material actually represents the heavy thoughts she had about the lamp and she also had plans of making it in large scale too.

Scot Kaplan’s ‘Control Room’ is a room where the subject (Scot) is inside without the ability to look outside – there’s one way mirror which allows the outsider to view inside but not the insider to look outside – and lets the viewers to ask questions or request actions for the time of three minutes. The viewer basically has the total control of the subject and the whole project explores social behaviours. Scot said that 90% of the time he was asked to get naked or to answer to very personal questions, which reveals many things about the society we live in today. Links saying more about his work: 1 and 2

For my presentation I showed my Rubber band typeface, Drawing by touching and The future of the poster. People were more interested in the typeface, the sounds of it and the performance of the letterform. Also the Drawing by touching project raised questions such as ‘Would you flatten the objects so you can draw only the shape of it?’, ‘Would you speak while you were drawing to say what you experience at the time you touch the object?’, things I haven’t thought until now and I found them really positive comments. It was a good group to show my work to, as they all come from different departments and they have different things to say.

For the first day, I had to pick one space from a list of one hundred spaces and represent it in any medium. The rest of the week is essentially this, picking one word on one day and presenting your idea on the next day, and then at the end of the next day you pick another word etc.

Ideas Marathon- initial list of typologies

So have chosen the word ‘observatory’ for the first day. First of all I thought of observatory for galaxies/stars/sky. I remembered ‘Another Earth’ film which says the story of a girl winning a trip to the twin planet of Earth, but at the end of the story the film is about finding someone’s self and not about the life in another planet. At some point I left it there and went to wash my new trousers which was over dyed and I couldn’t mix it with the other clothes in the washing machine (how ridiculously they make trousers these days, just prints and paints who get damaged in so short time). As I washing it in the bath tub became all blue and when I unblocked the bath tub to leave the water to go down, I noticed that the soap with the blue water going down looked like a galaxy: the dark blue colour could be the sky, the bubbles of the soap could be the stars/planets etc.

It’s a shame I haven’t taken a video out of it but I’ve taken a picture before I unblocked the bath tub:

photo 2

Then I remembered of the coffees I make at the cafe I work for and the latte art that sometimes looks like a galaxy too with its bubbles. Then I remembered the theory of resemblance of Michel Foucault in his book ‘The order of things’ in which he talks about how our eyes or face or anything could be like the galaxy and basically humans as concepts are reflected everywhere in the universe. So my end point was to make a telescope that when you look into it, you actually look to yourself looking into it. I found it ironic and funny and even surprising to look into there in order to look at the universe but instead you look at someone’s eye staring at you and after 2-3 seconds you realise it’s you! And that’s the universe, you. My idea actually suggests that we should look to know ourselves and humans in general and later look at the whole universe.

Reference I got for my idea was James Turell and his spaces for ‘private view’ of the sky


So that’s that, and for the second space I’ve got is… hospital. One of the students had hospital for the first day and she was talking about the smell of the hospital then one of the tutors talked about the opposite smell which could be a bakery. Then I imagined walking into a bakery and instead of stepping into the pleasing atmosphere of a bakery, the shop is really silent, the sales assistants wear breathing safety masks and gloves and suddenly there’s an emergency: a croissant bleeding chocolate. Everyone is running, everyone’s alarmed to rescue it. ( I stopped there, because it seemed better to pay attention what the others were talking about than mind-travelling).

I might make another post for my idea tomorrow, it seems quite exciting.

Post-tutorial notes (24/04)


Again, things to consider:

  • Find the best format to export to. The final most probably will be projected, so find the best format for that.
  • The sequence. Some of the videos are not that interesting. I’m thinking of have a balance between dull and strong videos (strong-dull-strong-dull etc).
  • Twixtor effect. It got good feedback from my tutorial. I’m thinking of selecting the videos that make the strongest effect and place them after 3-4 videos to break the dullness of the sequence
  • Check list idea (the idea I have, which would be my hand ticking boxes, like cinnamon, “the rain in spain” and ‘female’ before the video starts). This idea is growing. As the project is investigating visualisation of speech, something that sounds scientific to my ears, I should keep the theme like this. I need to look at scientist-photographers and how they worked. For example Edgerton and Muybridge. I was introduced at their notebooks. I think if I need a squared type of notebook will look more scientific. (I can even dress up like a scientist for the degree show-that would be fun!)
  • Photos. The way of presenting them will shape after I start editing the videos. What I’m thinking, is to have the photos in a grid (maybe A1 size) and next to it, the same size poster but with information for each picture.


My presentation on the 17th Jan. 2012

This is the first time I use Prezi and I can tell it’s really fun!

Follow the link below and click the play button every time to follow the order that I have set:

Typographic Circle

(I tried to copy the embed code but it doesn’t work)

Post-presentation notes

  • I need to make the grid for one of the designers
  • use ink instead of blood for Sagmeister, and splash it in a way it forms a circle
  • the ‘o’ made of white little spots doesn’t show that it’s blown (my intention wasn’t to blow up the ‘o’ character but I guess that’s what other people see)
  • re-photograph the cooking tool that represents Bruno Maag. Make it stand out-different lighting
  • I could include quotes or their names on the covers, but as I want the covers simple without any type on it, I will consider adding their names and their ‘circles’ next to them on the slipcase, so that someone has an idea what is about

Circles and designers

Stefan Sagmeister

First of all, I didn’t harm my self. Let’s say it was an accident with a pin! Yes I did that. Anyway, it was just a drop of blood, I zoomed in so that it looks bigger. The thing is that it doesn’t look like blood.

Anthony Burrill

Ok, here I had fun! After looking at Anthony Burrill’s geometric, bright shapes, I started making my own


Bruno Maag

I started visualising Bruno Maag as a pixelated ‘o’ character. Because he always has to do with the details and I also remember from his talk at UCA he was talking about web rendering of the fonts, the pixels they take etc.

Then I remembered he likes cooking. After looking at dalton maag website, I found out that Bruno talks about a cooking tool he likes. I looked in my kitchen and found out a similar, functional object (always circular) which is my measuring cup:


Post tutorial notes

Thinking about the three designers..

Where does inspiration come from? I could probably ask them? I know Bruno Maag likes cooking and, from what I heard, he’s not that neat with cooking as with typography!

What would the three designers disagree on?

Thinking again how they would visualise a circle:

Stefan Sagmeister: something really extreme is more of his character than sausages or onions. Blood, or a scratch on human’s skin!

Bruno Maag: probably tiny black, clean and aesthetic black spots-to show the obsession with the detail

Anthony Burrill: the essence of geometric circle. What’s the most geometrical circle I have ever seen?!

Production ideas for the circles idea:

-Lenticular technology. I could print all the different circles using lenticular technology. The covers will be all the same. This kind of printing has gone so far that it can contain 30 images- a short animation! Examples here.

-Moving card/spinning circles. This can only be visualised in 3D. Here’s a small mock-up I did in order to visualise it:

Although, this seems as something that could be destroyed really easy (well, designers are always neat with their books and magazines-consider that). I also don’t like the idea of having a 3D object sticking out of the cover (I haven’t seen anything similar with Circular’s covers).





-Slip case which would contain all the special editions and it will have a cut-out circle in the middle. Through that cut-out circle you will be able to see the circle on each of the covers (inspiration came randomly from Sagmeister’s book ‘Things I have learnt in my life so far’).


I think I will stick with the last one, as it seems the one that I can manage to do in one week’s time, it’s interesting and interactive (because you can change the circle you can see through each time)

How would they visualise a circle?-Stefan Sagmeister

Stefan Sagmeister

Having in mind that Sagmeister’s work is often natural, extreme and sometimes disgusting, I visualised Sagmeister’s circle formed by sausages or onions! This is of course a rough idea, it doesn’t really remind me of Sagmeister’s work. I should find a different way to visualise a circle from Sagmeister’s perspective

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