Domenic Lippa (Pentagram)

Domenic Lippa has been a chairman of the Typographic Circle for 2 years (2000-2002) and since then, he designs the Circular magazine. As Pentagram’s website says:

Domenic Lippa was born in London in 1962 and studied at the London College of Printing. In 1990 he co-founded Lippa Pearce. Domenic has developed a worldwide reputation for work in packaging, print, identity design and retail graphics. His clients range from the upmarket furniture retailer Heal’s & Sons to Espa—the premium international spa company—and global organisations such as TDK, Vodafone and Unilever. Domenic’s interest and knowledge in typography has led him to co-editing and designing the international magazine baseline and for many years he was on the executive committee of the Typographic Circle—an organisation dedicated to raising interest and standards in typography—and was its Chairman for two years. He also co-edits and designs their magazine, Circular. He has sat on the juries of competitions such as the D&AD and RSA Awards. The recipient of many awards himself, his work has been featured in numerous design publications and exhibitions throughout the world. Domenic has also lectured extensively on design related subjects throughout Europe and the USA. Domenic is a member of D&AD, RSA and the Alliance Graphique Internationale (AGI). In 2006 he joined Pentagram’s London office as Partner.

Searching for him and his work I came across with 10 advices he gives every time he gives a lecture:

1. Listen to your parents.

Domenic wanted to be a graphic designer from the age of 13. Both his parents were into art and design and his house was full of books and visual treats

2. Work with people you like.

Domenic has been working with his friend Ben Evans  (director of the London Design Festival) on the festival’s visual identity for the past 5 years:


The 2011’s identity takes inspiration from the phrase “Design from all angles”



3. Keep things simple.

“Don’t overdesign”

4. Experiment with things.

His love about typography allows him to experiment with fantastic results. Some of his work for the Circular which seems experimental

5. Ignore the brief.

This is the portfolio book ‘Time and Territory’ of two landscape architects J&L Gibbons, designed by Domenic Lippa. He seems to be innovative with his design and I like how he surprises with having some times full bleed images and some other times really simple layouts with plenty of white space.

6. Work with students.
7. Briefs are really exciting.

Lippa’s work for Stanmore Implants. Confronted with an old, rather unsightly logo, Lippa proves that all briefs can end up exciting

8. Be generous.

Lippa insists that everyone should do a pro bono work once in a while. This is his work for Shelter’s ‘House of Cards’ campaign. He designed the campaign’s identity, the catalog and the limited box set for A5 playing cards that were created by 53 artists and sold at Harrod’s

9. Little projects can be quite fun.

10 Work with people who are better than you.

Working with people that are better than you, you keep pushing yourself to be better as well. From his work at Pentagram:

A video I found which Domenic Lippa gives a talk about the mentoring process and how it worked for him

Sources and other links:


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