D&AD – My submission

So here it is my project as I submitted it on D&AD’s website. Again, I have chosen the Pentagram brief, which asks to make 3 special editions for the Typographic Circle, on 3 designers that gave talks there. I represented each one in a circle.

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Conclusion (D&AD)

For this project I had to come up really fast with a good concept, as the final minor project and the dissertation were running at the same time. My concept was to represent/visualise each one of the designers in a circle. For the finals I chose to represent Anthony Burrill in a colourful circle as his work is really simple, bright and colourful, Bruno Maag in a measuring kitchen tool as he loves cooking and Stefan Sagmeister in a drop of blood as his work sometimes looks really extreme. I feel there are a lot of improvements that can be made on how I represented each designer and I should also give a hint on the slipcase or on the cover of each publication about the name of each one. I would also improve the quality of paper, as the slipcase requires thicker paper and the print bureau doesn’t provide the paper I would like to use. In this case my dummy for the slipcase has a better feel than the final one! If this project has a potential to enter the competition, I would like to join with a lot of improvements of course.

My presentation on the 17th Jan. 2012

This is the first time I use Prezi and I can tell it’s really fun!

Follow the link below and click the play button every time to follow the order that I have set:

Typographic Circle

(I tried to copy the embed code but it doesn’t work)

Post-presentation notes

  • I need to make the grid for one of the designers
  • use ink instead of blood for Sagmeister, and splash it in a way it forms a circle
  • the ‘o’ made of white little spots doesn’t show that it’s blown (my intention wasn’t to blow up the ‘o’ character but I guess that’s what other people see)
  • re-photograph the cooking tool that represents Bruno Maag. Make it stand out-different lighting
  • I could include quotes or their names on the covers, but as I want the covers simple without any type on it, I will consider adding their names and their ‘circles’ next to them on the slipcase, so that someone has an idea what is about